Olivia Rodrigo Reveal, Lancôme


Olivia Rodrigo becomes the f***ing new face of Lancôme.
A captivating reveal that celebrates her unique personality and seals her connection with the brand.
This reveal garnered over 11,8 million views on Instagram and TikTok.

Client: Lancôme
Agency: Publicis Luxe

Director: King She
Copywriter: Vincent Piveteau
Art Director: Alice Colagrande, Vanessa Durand

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